At Diamond Point, our mission is to be an inspiring and dynamic jewelry brand. We stand for elegance and high quality. Moreover, we attach great importance to craftsmanship and traditions with a modern twist.

Our story

Diamond Point is a Dutch jewelery brand and diamond expert since 1904. Over the past three decades we have developed into one of the Netherlands' leading jewelery brands. Diamond Point has an extensive collection of exclusive jewellery, from timeless classics to fashionable eye-catchers. A lavish feeling of luxury comes over you when you put on a Diamond Point piece of jewelry. We represent elegance and high quality and attach great importance to craftsmanship and traditions with a modern twist.

The Diamond Point shops are located in department store de Bijenkorf. De Bijenkorf is the leading department store that makes every visit an experience with passion for every customer. The premium experience of the Bijenkorf fits seamlessly with the luxurious look & feel of Diamond Point. You can also order Diamond Point jewelery online; we will send the order to you free of charge and insured.

Crafstmanship

Diamond Point emphasizes craftsmanship, whereby we largely design and manufacture the 14 and 18 carat gold jewelery in our own workshop. The designers are inspired by the beauty of nature, feminine shapes, influences from distant cultures, contemporary art and timeless patterns.

After the design process, we carefully work out the jewelry. We look at which gemstones we put in the piece of jewelry, which gold colors best suit the design and spend extensive time on the detailing. We still select all diamonds by hand, where we view and approve each one under the magnifying glass.

The goldsmiths then set to work to make the jewellery. They treat every gram of gold and every diamond with the utmost care. The jewelry is made entirely by hand, using the necessary tools. They cast the frames from special moulds, set the gemstones and polish the gold for a beautiful shine. The result is a beautiful jewel that is handmade and can be worn forever.

Do you have a special wish for a piece of jewelry or do you want to fully customize your piece of jewelry? Then contact us so that we can discuss the possibilities with you.

Sustainable business

We are working on a policy to maintain high moral, ethical and social standards within our company. We will never (knowingly) support activities associated with corruption, fraud, environmental pollution and child labour. We also ensure that the companies we work with are kind to people and the planet.

Our heritage

Diamond Point is a family business that goes back generations. The story of Diamond Point begins in 1904. In that year, Sander van Gelder took over jeweler Schulmann & Jacovici. Van Gelder was known for his passion for beautiful diamonds.

From 1932 Sander van Gelder became a specialist in the import and export of watches and jewellery. Grandson Jack van Gelder took over the company from 1963 and continued the tradition. The first collaboration with the Bijenkorf started in the 1980s, with Van GelderGroeibriljant supplying jewelery to the department store. In 1987, the first Diamond Point shop-in-shop opened its doors in the Bijenkorf. Between 1989 and 2003, the Diamond Point shops expanded to several Bijenkorf stores in other cities.

In 2013, Diamond Point underwent a re-branding and has developed from a home jeweler with watch brands and other jewelry brands to its own jewelry brand with years of experience and high quality.

Our guarantee

Diamond Point only sells 14 or 18 carat gold jewellery, unless stated otherwise. After we have manufactured our jewelry in our workshop, each piece of jewelry goes to an assurance institution (Stichting Edelmetaal Waarborg Nederland) with the exception of gold jewelry under 1 gram and silver jewelry under 8 grams. The guarantee inspects each piece of jewelery for its precious metal content before sale. If the article meets the legal requirements, the guarantee will stamp it with a quality mark. The content mark indicates how much gold, silver or platinum is in the jewellery.

Our shops

The Diamond Point shops are located in department store de Bijenkorf. De Bijenkorf is the leading department store that makes every visit an experience with passion for every customer. The premium experience of the Bijenkorf fits seamlessly with the luxurious look & feel of Diamond Point. Diamond Point jewelry can also be ordered online and will be sent free of charge and insured.

Visit us:
Diamond Point Amsterdam
Diamond Point Amstelveen
Diamond Point Den Haag
Diamond Point Eindhoven
Diamond Point Maastricht
Diamond Point Rotterdam
Diamond Point Utrecht